The Equine Network: Print Advertising
The Equine Network is the dominant force in equine publishing. Our magazines and website are the industry leaders, providing a receptive audience with a high-quality editorial environment to showcase your products and services.
- Editorial Excellence, Quality & Integrity
- Advertising Value
- Important Dates
- Online Advertising
- Contact Us
- EQUUS
- Horse & Rider
- Practical Horseman
- Dressage Today
- Arabian Horse World
- Discover Horses
- EquiShopper
Editorial Excellence, Quality and Integrity
The Equine Network generates quality readership through quality content! Our readers rely on the information they gain from our magazines and websites because they know they can depend on the solid, award-winning articles written by leading equine journalists and experts in riding, training, horse management and veterinary care.
Our publications address topics of importance to goaloriented riders and horse owners:
- Improving riding, training and competitive skills with advice from top experts
- The best veterinary advice on horse health and care
- Information and tips important to their life with horses
Each title presents unique, innovative articles customized to meet the needs of its target audience.
Our Readers are Goal-Oriented Riders
Our magazines and websites attract and retain readers who are serious equine enthusiasts and industry professionals with the resources to support their horserelated pursuits and upscale lifestyles:
- Average household income of $114,200
- 92% own one or more horses with the average reader owning 4.1 horses-- that's more than 1.6 million horses!
- 65% care for horses on their own land; 91% do daily grooming and personally purchase grooming supplies
- 43% consider themselves advanced or professional riders; one in five earns a living working with horses and 81% compete in one or more equestrian activities. (2004 Beta Research)
Advertising Value
We are passionate about horses and the horse industry, providing horse owners--our subscribers--with the most authoritative information and expert advice to improve their relationship with their horses. The Equine Network provides you--our advertisers--an editorial environment that attracts the right audience for your products and services so you receive maximum impact and value for each advertisement.
Choose from a wide range of programs customdesigned to meet your specific marketing needs.
FREQUENCY DISCOUNTS--Earn the most generous frequency discounts in the equine industry by combining ads placed in your contract year in any combination of EQUUS, Horse & Rider, Practical Horseman, Dressage Today and Arabian Horse World.
EQUINE INSIDER--An informative monthly newsletter packed with industry news and helpful business tips published exclusively for our advertisers.
> Equine Insider Sample (PDF file)
ADVERTISERS' INDEX--Arranged by type of product, the advertisers' index includes your website address for quick response.
SMALL-SPACE ADVERTISING PROGRAM--Each of our magazines offers a specially designed Marketplace for small-space advertising. Smaller ads at discount rates get top visibility and both the advertiser's name and web address are included in the advertisers' index. Ask about special rates for high frequency advertisers and combination rates with Equine.com and EquiSearch.com.
PREMIUM POSITIONS--Bring an extra level of visibility to your advertising.
BONUS DISTRIBUTION--Provides our advertisers with a highly visible presence at more than 50 horse events and expos throughout the year.
NEW PRODUCT DEPARTMENTS--Bring new products and services of special interest to each magazine's readers.
ADVERTISER INSERTS--Whether a single page aimed at a specific geographical area or an 8-page catalog of products, inserts help extend our advertisers' marketing opportunities.
PRODUCT RESEARCH--Learn valuable information about your market and buyer behavior with online product research. Quick and effective, research conducted through our website, EquiSearch.com, yields data crucial to managing and growing your business.
Important Dates for 2010
EQUUS, Horse & Rider, Practical Horseman and Dressage Today deadlines are: (all dates are in 2010 unless noted)
| Issue | Space Closing |
Materials Due |
On Sale |
| January | Oct. 28, 2009 | Nov. 2, 2009 | Dec. 29, 2009 |
| February | Nov. 25, 2009 | Dec. 2, 2009 | Jan. 26 |
| March | Dec. 30, 2009 | Jan. 6 | Feb. 23 |
| April | Jan. 27 | Feb. 1 | Mar. 30 |
| May | Feb. 24 | Mar. 1 | Apr. 27 |
| June | Mar. 31 | Apr. 5 | May 25 |
| July | Apr. 28 | May 3 | June 29 |
| August | May 27 | June 1 | July 28 |
| September | June 26 | July 1 | Aug. 27 |
| October | July 29 | Aug. 3 | Sep. 29 |
| November | Aug. 28 | Sep. 2 | Oct. 28 |
| December | Sep. 29 | Oct. 4 | Nov. 30 |
| January '11 | Oct. 27 | Nov. 2 | Dec. 28 |
| February '11 | Nov. 24 | Dec. 1 | Jan. 25, 2011 |
The Horse Owner's Resource
Average paid circulation: 144,925 (6/08 ABC)
When you want to target readers interested in horse care, health and maintenance, EQUUS is the logical choice. EQUUS gives you access to a large and diverse audience committed to learning about all aspects of the fascinating equine. It delivers a broad cross-section of the horse world, reaching across all breeds, disciplines and geography. EQUUS subscribers are active, hands-on owners, involved in the selection of equine products and services for themselves and other horse owners.
Each month, readers look forward to articles on equine veterinary advances, anatomy and physiology, behavior and horse-keeping facilities. As the industry's leading horse health magazine, EQUUS has earned unparalleled credibility and recognition in its more than 30 years of publication. Among its many awards, EQUUS has won the General Excellence Award from American Horse Publications (AHP) 20 times--more than any other magazine!
EQUUS is proud to be an Educational Partner of the American Association of Equine Practitioners.
| "EQUUS magazine, which crosses all disciplines, is a terrific resource in the industry. We are delighted to be a part of a group of people who set the standard in equine journalism. The informative, articulate and thorough manner in which they produce such a great product mirrors the O'Connor Event Team concept. We look forward to being a part of their team." -Karen and David O'Connor, Olympic eventers
"I look forward to EQUUS and have obtained some very useful information, which I frequently cite when giving educational presentations." -Lyda Denney, DVM, Vernon, N.Y.
|
Contact:
Bob Kliner, Associate Publisher
301-977-3900 ext. 127
Bob.Kliner@EquiNetwork.com
Western Training | How-To | Advice
Average paid circulation: 162,685 (6/08 ABC)
Horse & Rider delivers a target audience of goal-oriented Western horse owners for advertiser's products from show apparel and Western tack, feed supplements and fly control to power equipment, trucks and trailers. With how-to articles from Team Horse & Rider--12 of the top trainers, clinicians and riders in the Western arena, including Clinton Anderson, Sherry Cervi, Bob Avila and Stacy Westfall--and from other top trainers, renowned veterinarians and horse behaviorists, the magazine provides readers with the expert advice they want.
Horse & Rider's more than 160,000 readers typically live in a rural area with four or more horses on an average of 29 acres. With a household income of over $90,000, they are consumers of everything "horse"--from boots, horse treats, vaccines and dewormers to tractors and fencing. (2004 Beta Research)
| "I've got all the Horse & Rider mags going back to the '80s and still enjoy reading them from cover to cover. I always learn something in every issue, and I think that's what keeps me going. ... I've watched the improvements over the years, and the magazine just keeps getting better and better." -L.O., Canada
|
Contact:
Rick Swan, Associate Publisher
480-471-4671
Rick.Swan@EquiNetwork.com
Expert How-To for English Riders
Average paid circulation: 64,334 (6/08 ABC)
Expert "lessons in print" are Practical Horseman's stock in trade. Each issue brings English riders how-to articles for the dressage, eventing and hunter/jumper disciplines, plus periodic articles on endurance and driving. These clearly written and expertly photographed step-by-steps
bring the expertise of top riders and trainers to the magazine's goal-oriented readers.
Your advertisement reaches a passionate group of enthusiasts, many of whom are active in more than one English discipline, making them ideal prospects for many types of products such as saddles, leg wraps, fly spray, stall mats and riding helmets. With an average household income of $170,000, they invest heavily in their horses and have the resources to pursue their equestrian dreams. They are active on the web, with almost two-thirds having purchased equine-related products online. (2004 Beta Research)
| "Practical Horseman [is the best] hands down! It always has in-depth articles that are learner-friendly, and photos correctly illustrate the text."
-J.W., Central Square, N.Y. |
Contact:
Kathy Dando, Associate Publisher
717-540-4774
Kathy.Dando@EquiNetwork.com
Devoted to the Sport & Art of Dressage
Average paid circulation: 41,315 (10/08 Statement of
Ownership)
Each issue of Dressage Today delivers hands-on lessons from the world's top dressage riders and trainers as well as horse-care articles covering both the practical and theoretical aspects of the sport.
Dressage enthusiasts are just as passionate about their magazine, Dressage Today, as they are about their sport. Dressage Today readers are consumers of a broad array of products and services necessary to maximize the care of their horses and provide them with a competitive edge in the dressage arena. Dressage riders often are the first to try new products in their quest for perfection. Whether you advertise joint supplements or grooming products, saddles or breeches, insurance or trailers, these readers (with an average household income of over $157,000) are your customers. (2004 Beta Research)
| "I love Dressage Today! It is one of my favorite magazines. I love everything about it and always read it from cover to cover. It always has
excellent articles, and I feel it is one of the best magazines out there!"
-B.S., Buffalo, Minn. |
Contact:
Debra Reinhardt, Associate Publisher
203-264-0261
Debra.Reinhardt@EquiNetwork.com
Arabian Horse World
Providing Leadership in the Arabian Horse Industry
Average paid circulation: 6,266 (2008 Statement of Ownership)
Arabian horse enthusiasts have a special bond with these noble, beautiful and intelligent horses. You can reach this specialized, lucrative market
most effectively through Arabian Horse World, one of the most widely circulated Arabian horse publications in the world, with more than half its distribution outside the United States.
Arabian Horse World's editorial and advertising content are of equal interest to readers. In addition to lovely visuals, it delivers timely reports on horse shows, races and endurance events as well as profiles on top breeders. A tool for making breeding and horse purchasing decisions, Arabian Horse World also keeps subscribers up to date on current industry trends.
Arabian Horse World is renowned as a publication with art-quality photography and graphics, but it is much more than just a pretty face: 20% of subscribers spend more than $20,000 per year on horse-related products, and own an average of 4 to 5 horses.
Arabian Horse World also is dedicated to expanding the market for Arabian horses. Twice a year, we produce a special edition of the magazine that is sold at book stores, tack shops and other outlets across the United States. With editorial focused on the beauty and versatility of the Arabian horse, the magazine stands out and is a special opportunity for advertisers to reach both lovers of Arabian horses and dedicated horse people eager to learn more about this enduring breed.
| "It's a beautiful coffee-table magazine and a great way to introduce people to the Arabian horse industry." -Carol Steppe, Day Dream Arabians
|
Contact:
Denise Hearst, Publisher
805-771-2302
deniseh@ahwmagazine.com
Visit Arabian Horse World
Discover Horses at the Kentucky Horse Park
Available April 2010
Distribution: 100,000
Advertising Close: February 13
Discover Horses, the magazine of the Kentucky Horse Park, spotlights the horses, people and events at the park as well as the equine-related attractions of Lexington, "Horse Capital of the World." Host of the Alltech FEI World Equestrian Games in 2010, the Kentucky Horse
Park is gaining prominence every day. The 2010 event will bring upwards
of 300,000 spectators to Lexington to view international competition in eight disciplines.
Discover Horses delivers an audience that is unique and varied, reaching all types of horse lovers, from vacationing tourists to Olympic riders competing at the park. Beautifully produced with lovely photographs and well-written features, Discover Horses makes a wonderful souvenir and keepsake, extending the life of your advertisement.
Beginning in April, Discover Horses is available at the Kentucky Horse Park throughout the year. It is distributed at park events (including the Rolex Kentucky Three-Day Event CCI****) as well as selected Lexington-area hotels. In addition, the magazine is available at major equine events and expos around the United States.
Whether your business focuses on equine-related apparel, equipment and tack, gifts, educational opportunities, services or travel, or you aim to attract people to your Lexington-area restaurant, hotel or shop, Discover Horses is the place for your message. Features on local dining and shopping venues, a calendar of events, and park and area maps make Discover Horses a must-read guide for anyone visiting--or planning to visit--the Lexington area.
| "Discover Horses is a unique breed--the magazine spotlights the horses, people and events of the Kentucky Horse Park as well as the
equine-related attractions of the Lexington, Ky., area. Picking up a copy of Discover Horses as one enters the park heightens the experience as visitors gain a rich understanding of and appreciation for the park and its inhabitants. At the same time, readers outside the area find out the latest on where to go and what to do on their trip to Lexington and the Horse Park."
-Cathy Laws, Editorial Director |
Contact:
Hunter Messineo, Associate Publisher
301-977-3900 ext. 175
Hunter.Messineo@EquiNetwork.com
EquiShopper
On Sale May 2009 and Oct. 2009
Distribution: 100,000
Advertising Close: Spring - March 20; Fall - Aug. 20
The ONLY shopping magazine for the horse industry, EquiShopper (formerly known as Everything For Horse & Rider) has traditionally featured literally "everything" for English and Western riders and their horses, from tractors and trailers to equestrian jewelry and riding trips to exotic locales. This unique biannual publication showcases new products and provides solid information to help buyers make the right choices for themselves and their horses.
Both the spring and fall issues will drive readers to EquiShopper.com to find more new products and where to buy them. Featuring more than 150 new products, the spring issue will focus on horse care, transportation, farm & ranch supplies, spring/summer horse & rider clothing, feed, fencing, fly control and more.
The fall issue will also feature hundreds of new products--with a focus on English and Western tack and apparel and fall/winter horse clothing, as well as a special section on gifts for all horse lovers. Articles will include the popular rider and horse makeovers, expert advice on real questions from horsepeople, and the latest trends in equestrian fashion!
Contact:
Mary Watts, Associate Publisher
803-564-6789
Mary.Watts@EquiNetwork.com
Contact Us
717-540-6624
EquineAdvertising@EquiNetwork.com
| Equine Network Advertising Team | ||
| Dave Andrick | Associate Group Publishing Director | 717-540-6736 |
| Kathy Dando | English apparel, stalls, footing, education, stallions A-F | 717-540-4774 |
| Alan Dickinson | Cars, trucks | 248-792-2405 |
| Rick Swan | Feed, trailers, barns, Western apparel | 480-471-4671 |
| Bob Kliner | Supplements, health | 301-977-3900 x127 |
| Hunter Messineo | Reader marketplace, stallions G-J, fencing, rider health | 301-977-3900 x175 |
| Debra Reinhardt | Saddles, tack, fly control, stallions K-R | 203-264-0261 |
| Mary Watts | Grooming, Western tack, retail catalogs, travel, Western apparel, associations, stallions S-Z | 803-564-6789 |
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