EQUUS Foundation & Animal Planet Provide Hope for Horses and Humans

October 8, 2012 – Empowerment and healing are essential elements created when a chemical reaction occurs – especially a chemical reaction between a human with special needs and a horse that needs a new home.

EQUUS Foundation, a non-profit organization that helps horses heal people and improves the quality of life for horses, assists in this alchemy. That chemistry is displayed in the graphic and tagline, “Rescue, Re-Train and Re-Home,” selected by the EQUUS Foundation for its participation in Animal Planet’s R.O.A.R. (Reach Out. Act. Respond.) matching campaign at www.animal.discovery.com/roar.

The EQUUS Foundation is one of just seven leading animal welfare organizations invited to participate to receive matching donations from Animal Planet and bonuses for the:
* Top Monthly Fundraiser-Dollar Amount ($2,500);
* Most Unique Number of Monthly Donations ($2,500);
* Highest Number of Shares on Facebook ($2,500) each month; and
* Loudest ROAR Heard by Judges ($2,500).

“A Picture Speaks A Thousand Words – In This Case, Three Pictures!”
“We are so grateful to Animal Planet for not just the opportunity to raise funds on behalf of horses and people in need, but also the opportunity to raise awareness of the plight of unwanted horses in the United States, on the one hand, and the incredible therapeutic power of horses, on the other,” said Lynn Coakley, EQUUS Foundation President.

“The best way to tell our story,” continued Coakley, “is to tell the stories behind the photos in our graphic, Rescue, Re-Train, Re-Home.”

Royal is a horse that was rescued and rehabilitated by Days End Farm Horse Rescue in Woodbine, Maryland, and Eliza, shown aboard Blueberry, is a student at the Hoofbeats Therapeutic Riding Center in Lexington, Virginia. Both organizations are grant recipients of the EQUUS Foundation.

About The EQUUS Foundation

The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, is dedicated to improving the quality of life of horses, advancing the use of horses to enrich the lives of people in need and educating the public about the horse’s unique ability to empower, teach and heal. What started as a local effort is now a nationwide campaign on behalf of horses. The Foundation accomplishes its mission by providing financial support to horse-related charities across the United States; connecting a network of equine organizations to equine enthusiasts; providing scholarships to reward volunteer service on behalf of horses, and conducting information outreach to educate the public about horses. Donations are tax-deductible to the full extent of the law. Contact The EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550, E-Mail: equus@equusfoundation.org, Website: www.equusfoundation.org.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets http://www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

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