The 2017 FEI World Cup™ Finals in Omaha: World-Class Competition and World Class Shopping Equestrian Shopping Mecca Coming to the Midwest!

Omaha, Nebraska – December 16, 2016 – The 2017 FEI World Cup™ Finals is set to be the premier equestrian event of the year when it comes to Omaha, Nebraska, for the first time, March 29-April 2. The world-class event will feature not only the world’s best jumping and dressage horses competing in the Longines FEI World Cup™ Jumping Final and the FEI World Cup™ Dressage Final, but it will also offer spectators a unique shopping, entertainment and dining experience all under one roof at the CenturyLink Center, Omaha’s state-of-the-art indoor venue.

The Boutique Shopping Village will will include major world-wide brands such as Animo, CWD and Der-Dau.

The Boutique Shopping Village and Tailgate Lounge were designed specifically around the warm-up arena so that visitors will be able to browse, shop and dine while watching the world’s elite competitors warm up their horses. Over 140 vendors will be on hand boasting wares ranging from top-of-the-line equestrian products for both horse and rider, barn equipment and FEI World Cup™ merchandise to stunning jewelry, beautiful artwork and the latest in fashion. Spectators will be able to shop-till-they-drop while enjoying all the action!

The entire Horse Expo will be hopping Thursday through Saturday night. Live music, food and drink, pony races and high-end shopping will entertain the crowd until 11:00 p.m. each evening. It promises to be a tailgate party on the grandest scale!

“We have a truly amazing assortment of top vendors coming to the FEI World Cup™ Finals and the shopping is going to be simply incredible,” said Lisa Roskens, Chairman of the Omaha Equestrian Foundation which is producing the FEI World Cup™ Finals. “We are excited to be able to bring so many leading brands to Omaha and I can tell you that I, for one, can hardly wait!”

The Boutique Shopping Village at Longines FEI World Cup™ Jumping Final

The world’s best horses and riders representing more than 25 countries are expected to attend the 2017 FEI World Cup™ Finals, including Olympic, World and European Champions. It will be the first professional world sports championship ever held in Omaha, and the city is ready to roll out the red carpet for the elite competitors coming from all corners of the globe.

The Boutique Shopping Village will be a dream come true for even the most discerning equestrian. Major world-wide brands such as Animo, CWD and Der-Dau will be on hand with their world-class products worn by many of the world’s best riders.

Longines, the official sponsor for the FEI World Cup™ Finals Omaha, will have an elaborate display of their elegant watches. From men’s and women’s watches, to stainless steel, gold, leather and alligator, Longines features the finest in the world!

One of the most popular booths is sure to be the one featuring the official FEI World Cup™ Finals merchandise, provided by Ariat, the maker of high-quality footwear and apparel for the world’s top equestrian athletes. These keepsake mementos will make great gifts and everyone wearing official event clothing will be the envy of everyone they see.

Sovaro will showcase a variety of tumblers and coolers with their sleek design and eye-catching accents that are sure to make an impression at any event or occasion. Their products are high tech with high-impact casing, radiant barrier and thick cork insulation that keep your beverages at the perfect temperature.

If you are in the market for a new saddle, then look no further as top companies such as CWD, as well as Devoucoux, Selleria Equipe, and Voltaire Design will be there offering a wide range of saddles for jumping, dressage, eventing, hunting and ponies that can be customized to perfectly fit both horse and rider. They also offer a large selection of bridles and girths in top grade leather.

Have you always wanted a pair of top quality riding boots customized with your own personal flair? Der-Dau Custom Boots can make all of your wishes come true. They make custom boots in any kind of leather, color, texture and design that you could ever imagine!

The equestrian fashionista will be on cloud nine browsing through the shops that offer the latest in European and American fashion trends that look great both on and off a horse. Animo USA will be exhibiting the latest in their riding apparel, while Le Fash will offer their New York-made items that look fantastic in the competition ring or on Fifth Avenue.

The Farm House will be presenting its new line of competition and lifestyle clothing. Italian leather fashion company M&R Moda in Pelle Firenze, Inc. will offer stunning hand-crafted Italian leather fashion designs including skirts, jackets and hand bags. 

 Additional shopping opportunities include products to help keep your horses healthy and fit including Adequan, Dechra and Platinum Performance. Also on hand will be Arista Equestrian, Equiline, Equo US, In the Stirrup, Ornaments Fine Jewelry, Tuyet Jewelry, The Dressage Connection and many more.

For ultimate comfort under the saddle, Ogilvy Equestrian has specialized horse pads to ensure protection, comfort and equilibrium for both the horse and rider. You can also keep your horse’s hooves protected and comfortable with Soft Ride Boots. Nightwatch will be showcasing the world’s first smart halter so you will be alerted at the first sign of distress.

Active Interest Media (AIM) is one of the world’s largest enthusiast media companies and produces leading consumer and trade events, websites, magazines such as Dressage Today and Practical Horseman, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries.

For those upgrading a facility, ESI and GGT can help you create the perfect riding arena with the best horse footing available on the market.

Stop by Beyond BBQ for amazing high-end chocolates, brownie and lemon bar gift boxes, their famous blue cheese salad dressing, beef jerky as well as an assortment of BBQ sauces, spices and seasoning.

This is just a taste of what the Boutique Shopping Village at the 2017 FEI World Cup™ Finals will have to offer. Don’t miss out on the equestrian event of the year! If you haven’t yet bought your tickets to come to Omaha to watch the world’s best horses and riders in both Jumping and Dressage, order your tickets now!

The 2017 FEI World Cup™ Finals in Omaha will run over five days, starting on Wednesday, March 29, and concluding on Sunday, April 2. A variety of ticket packages are still available.

For more information about the 2017 FEI World Cup™ Finals, hotels and to purchase tickets, please go to www.OmahaWorldCup2017. com, charge by phone at 800-745-3000 or at the CenturyLink Center Omaha box office.

For more information about the FEI World Cup™ Finals in Omaha, please visit

The 2017 FEI World Cup™ Finals are being produced by the Omaha Equestrian Foundation, a certified 501c(3) not-for-profit foundation. The focus of the foundation is to foster and develop international caliber athletes within the equestrian sport as well as supporting and educating the community. Since 2013, The Omaha Equestrian Foundation has donated tickets to local charities and last year created field trips for over 2,400 elementary school students, veterans and local military families. The OEF also runs the International Omaha, an annual top-level jumping and dressage competition also held at the CenturyLink Center in Omaha, Nebraska. For more information about the Omaha Equestrian Foundation, visit or call 402-444- 1630. For more information about International Omaha, please visit


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