New York Empire Team, Mane ‘n Tail ‘Hit Home’ During 2019 Longines Global Championship Tour

BETHLEHEM, PA (September 17, 2019) —When New York Empire team members set foot in the arena Sept. 27–29, it will be back on their home turf for the New York stop of the elite Longines Global Championship League (GCL) Tour of show jumping. The 2019 GCL season’s final North American event takes place on Governor’s Island in New York City’s harbor, with the Statue of Liberty and the Manhattan skyline as a backdrop—familiar haunts for the five elite riders.

Along for the ride is 2019 team sponsor Mane ‘n Tail, purveyor of exclusive equine hair and skin care products. This is the company’s first year supporting the New York Empire Team in the GCL. The current tour kicked off Feb. 28 in Doha, Qatar, with stops in many of the world’s most iconic cities. You can review the black, burgundy and white squad’s exploits via social media and blogs on

Mane ‘n Tail’s alliance with team owner Georgina Bloomberg is certainly appropriate. Bloomberg is a skilled international rider who helped lead her team to bronze at the 2015 Pan American Games and is a proud user of Mane ‘n Tail grooming products, especially the Ultimate Gloss Shampoo and Conditioner. “I love that Mane ‘n Tail products make my horses look as good as they feel to ride,” she says. “I take great pride in how my horses are presented and turned out at horse shows and at the barn, and Mane ‘n Tail keeps them shiny and healthy-looking year-round.”

Needless to say, Bloomberg’s talented team members Scott Brash, Denis Lynch, Hans-Dieter Dreher, Daniel Bluman and Spencer Smith are also Mane ‘n Tail fans. “Now, by supporting the New York Empire, our whole team has the best-looking horses, whether we are on the podium at the Global Champions League or trail riding at home,” Bloomberg adds. “I am so grateful to have this amazing company behind me and my team, and proud to use their products—not just for my horses, but for myself.”

Devon B. Katzev, president of Straight Arrow Products Inc., makers of the Original Mane ‘n Tail expressed joy at being part of this annual show jumping series.

“It’s been thrilling to be part of a competitive horse tour of this stature, one that includes so many parts of the world and their riders,” states Devon B. Katzev. “We thank Ms. Bloomberg for thinking of us as a natural fit to support the New York Empire team. The horses need to be in tip-top shape to compete, but they also need to look beautiful, shiny and healthy, and that’s where we come into the picture! Our new premium shine formula—the Ultimate Gloss Shampoo and Conditioner—together perform remarkably to give horses the glossiest shine that lasts for days. It is ‘Saddle-Safe,’ as well, so no slipping—making it safe to use before competing.”

Devon continues, “Georgina Bloomberg is one of kindest, down-to-earth, humanitarians out there. Mane ‘n Tail supports all her endeavors whole-heartedly. She truly cares about the welfare of her horses and other animals which is perfect fit for Mane ‘n Tail.”

At press time, the New York Empire team ranked 11 in the GCL tour standings, with 224 points and € 230,925 in season earnings. The final stop on the 2019 tour is Nov. 21-24, in Prague.

For more information about the Empire Team, visit

About Mane ‘n Tail

Since 1970, Mane ‘n Tail has continued to create and provide exclusive hair and skin care products renowned for quality and performance in both the equestrian and personal care markets. The company naturally expanded to accommodate people as the equestrian audience discovered a valuable secret: that the products they were using on their horses created remarkable results when used on themselves, as well. Now a leading brand in the personal hair and skin care world, Mane ‘n Tail manufactures all its products here in the USA, adhering to strict quality assurances and guidelines, and consistently meeting a high-performance standard. The company recently expanded to include the brands Cowboy Magic and Exhibitor’s. Its credo is to “Satisfy the Customer,” which has been the company’s tradition from day one. Mane ‘n Tail currently sells its products in over 200,000+ locations throughout North America and internationally. Straight Arrow Products, Inc. 2020 Highland Ave. Bethlehem, PA 18020 phone: 610-882-9606;;

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