PRIMEDIA Equine Wins Seven AIM Awards

PRIMEDIA Equine Network publications won seven All Industry Marketing Awards from the Western-English Trade Association, including a gold for Horse & Rider for best consumer print publication.

Gaithersburg, Md., May 11, 2006 — PRIMEDIA Equine Network hit the bull’s-eye winning seven All Industry Marketing (AIM) Awards presented during the Western-English Trade Association’s (WETA) Leadership Forum AIM Awards dinner on May 6 in Austin, Texas. Sponsored by WETA, the AIM Awards is a competition designed to recognize the best marketing and publishing creativity for the Western and English equestrian industries.

Horse & Rider magazine took home an impressive five awards, including a gold for best consumer print publication. The magazine also took gold in the Photojournalism-Product category for the article “Cool Looks for Hot Days” and Photojournalism-Scenic for the photo “Courageous Girl.” The two silver awards were in the Consumer Cover category and in Photojournalism-Scenic for the image “Horse Power.” Horse & Rider’s editor, Darrell Dodds, took the cover photograph as well as two of the photojournalism images. Photographer Karl Wolfgang captured the “Horse Power” photo.

“While we never write an article, take a photograph or design a cover with contests in mind–we’re primarily interested in educating and entertaining readers–it is nice when our efforts are recognized by a group as prestigious as WETA,” said Dodds. “In recent years, the awards competition has grown in stature, so this year’s accomplishments are especially sweet.”

Horse & Rider’s sister publication, Dressage Today, took home a bronze in the Publishing-Consumer, Educational/Informative category for the article “NSAIDS – Use or Abuse?” written by Dr. Barb Crabbe and published in the May 2005 issue.

Equine Insider, written for PRIMEDIA Equine by Equine Resources International, netted a silver award in the Marketing Newsletters-External to Consumer, Electronic category. The monthly business-to-business newsletter is distributed to advertisers and potential advertisers of PRIMEDIA’s equine titles. If you’re interested in receiving the newsletter, email

PRIMEDIA Equine Network publishes the award-winning equine magazines EQUUS, Horse & Rider, Dressage Today, Practical Horseman, Arabian Horse World, Discover Horses at the Kentucky Horse Park, Growing Up with Horses and Everything For Horse & Rider, as well as the websites and

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