June 21, 2006 — Kentucky Governor Ernie Fletcher and Alltech president and founder Dr. Pearse Lyons announced that Alltech will be the title sponsor of the 2010 FEI Games™ in Kentucky. The games, which will officially be known as the Alltech FEI Games Kentucky 2010, are the world equestrian championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI).
“Alltech is a tremendous Kentucky company that competes in the global marketplace,” said Governor Fletcher. “Having Alltech’s support and sponsorship showcasing the games and Kentucky around the world is a great way to promote this event.”
The Alltech sponsorship is valued at $10 million. Alltech’s name will be used in every official mention, press release and publication. A new logo is being finalized and will be used on items such as stationery and all merchandise sold.
Alltech is a worldwide leader in the field of animal nutrition. Headquartered in the United States and with a European Bioscience Centre in Ireland, Alltech has developed a strong regional presence in North America, Europe, the Middle East, Latin America and Asia-Pacific. It also has 14 production facilities strategically located throughout the world. Today Alltech is growing at a rate of 20 percent per year and has a current turnover of $300 million.
“I am so enthused that a Kentucky-based company which does business all over the world has stepped up to be the title sponsor,” said World Games 2010 Foundation Chairman Jim Host. “I have personally known Dr. Lyons for 30 years, and he is truly a great Kentuckian and has built a company from scratch that is one of Kentucky’s best kept secrets.”
The Alltech FEI Games will hold the championships of all the major equestrian disciplines simultaneously at a single venue; a relatively new concept. The FEI united six disciplines for the first games in 1990 in Stockholm, Sweden. These included show jumping, dressage, eventing, and the non-Olympic disciplines of driving, endurance, and vaulting. In 2002, reining was added to the event, and in 2010, the United States will be the first host country to welcome para-equestrian events.
Lexington will be the first city outside of Europe to host the event. The Alltech FEI Games are expected to attract more than 500,000 spectators. Approximately 40 percent of those attending will come from outside the United States. Approximately 800 athletes and 875 horses will compete. They will represent more than 50 countries. More than 1,000 journalists from 100 different countries are expected to cover the event.
The event will have an estimated economic impact to Kentucky in excess of $100 million, making the Alltech FEI Games the largest sporting event ever held in Kentucky. For more information about the Alltech FEI Games Kentucky 2010, visit www.feigames2010.org.