Cowboy Magic Soars With Ambassador Kellie Rettinger As “Wonder Woman“

Bethlehem, PA. (June 11, 2019) Cowboy Magic, creator of high-quality grooming products for the equine world, is proud to announce its new partnership with Kellie Rettinger alter-ego “Wonder Woman.” The formal ambassadorship began over four years ago with Rettinger, and now proudly supports her latest endeavor as she appears in her new shows.

Based in Kingsville, Ohio, Rettinger rides and drives Percherons—showing them in harness classes as well as saddleseat, western pleasure and Roman riding. Kellie and her husband have presented breed demonstrations, farm exhibits in the stabling area, performed in the famous Fantasia equine musical revue and taught clinics at Ohio Equine Affaire for several years.

“Naturally, Rettinger’s mission to inspire the next generation through Wonder Woman aligns Cowboy Magic’s ‘superhero’ products,” said Devon Katzev, President with Cowboy Magic. “We are so excited to have her on our ambassador team.”

Inspired by the beloved Lynda Carter (70’s TV show Wonder Woman) as a young child, Rettinger sought to bring the inspiration of Wonder Woman to the equestrian world—giving all generations a strong and empowering female role model to look up to.

“As Wonder Woman, I want to encourage that no matter what adversities or struggles someone may have, there is hope,” shares Rettinger. “To have courage, to be strong, kind, and believe in love. Never did I ever believe I would get such an awesome response. I am proud to be an Equestrian Wonder Woman!”

Avid to give back to and connect with her community through Whispery Pines Percherons, Kellie reflects the values and style of the Cowboy Magic. She is genuinely passionate about its products, with her go-to’s being the Rosewater Shampoo and the Superbody Shine.

Rettinger as “Wonder Woman” will travel to various events and retail locations to bring wisdom, wonder, courage, and power to the Cowboy Magic community. Catch up with Kellie by following her Facebook page here.


Straight Arrow Products, Inc., since 1970, continues to create and provide exclusive hair and skin care products renowned for quality and performance in both the Equestrian and Personal Care markets. Cowboy Magic is a name everyone loves and trusts, with its superstar product that is in tack boxes all over the world, Cowboy Magic Detangler & Shine. With the clean, signature scent of Rosewater, Cowboy Magic not only gets your horses and dogs looking good, but they smell good too!. Straight Arrow currently sells its products in over 200,000+ locations throughout North America and internationally. Straight Arrow Products, Inc. 2020 Highland Ave. Bethlehem, PA 18020 phone: 610-882-9606

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