Offers Introduction to Horse World, Coverage of World Equestrian Games will provide coverage of the Games and an introduction to the horse world by combining the talents of many industry organizations and associations with the resources of the AIM Equine Network's magazines and websites.

July 21, 2010 — The 2010 Alltech FEI World Equestrian Games in Lexington, Ky., will provide a unique opportunity for many people to see the wonderful world of horses in a new and exciting way. The new website brings the thrill of the Games to both horse owners and horse enthusiasts. For either audience, the site provides the resources needed to be better informed and to get more involved with horses.

Created through a partnership of the Active Interest Media (AIM) Equine Network, American Quarter Horse Association, United States Equestrian Federation and the Kentucky Horse Park, will provide unsurpassed coverage of the Games and events leading up to them by combining the talents of many industry organizations and associations with the resources of the AIM Equine Network’s magazines and websites.

Breaking news, how-to videos, fun children’s games and contests, breed information and more are all part of Whether looking for information on trail riding, taking lessons, vacations on horseback or becoming a volunteer with a horse rescue or therapeutic riding center, delivers the information horse enthusiasts want and need. For horse owners, there are resources such as Find a DVM, Find a Farrier, Find an Instructor and Find a Tack Shop, as well as links to hundreds of websites throughout the horse industry. Plus, Fran Jurga offers a behind-the-scenes look at the Games in her Discover WEG blog.

For several years, the major organizations in the industry have wanted to provide information to help guide fans to a deeper enjoyment of equestrian sports and activities and down the road to horse ownership., sponsored by Nutrena and supported by Bayer Animal Health, Farnam Companies, Parelli Natural Horsemanship and Tractor Supply Company, provides a single online entry point for horse enthusiasts at all levels. With the excitement of the World Equestrian Games and the content and promotional support provided by the partners and content partners, the site will attract thousands of new people to the horse industry.

“The Equine Network is very pleased to be able to coordinate the efforts of so many in the horse world to provide a place for enthusiasts to go to learn more and become more involved,” said Susan Harding, AIM Equine Network publishing consultant. “All of us know the importance of growing the base of horse owners and, equally importantly, increasing the awareness of the value horses bring to so many people.”

Visit DiscoverHorses.comto follow the road to the World Equestrian Games and learn more about the horse world!

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