Jan. 27, 2006 — A decade ago, thousands of new “dot.com” companies sprang up all over the Internet. Today, only the best of those companies are still around. One such company that not only survived but thrived is Equine.com, the world’s largest horse marketplace, which begins a 10-month celebration in honor of its 10th anniversary year.
To celebrate 10 successful years, Equine.com is unveiling major changes to its website, making it even easier to sell a horse or other related product and navigate through nearly 60,000 classified ads. Visitors can easily find specific breeds of horses and disciplines, listings for trailers, feed and other equipment, as well as a geographic locator to assist in finding items closer to home. Additional upgrades include innovative methods for placing ads, generating commissions, linking to other publications and brokering deals.
Equine.com powers EquiSearch.com’s classifieds, which also have been upgraded significantly.
What started as a part-time side business eventually became the world’s most successful Internet site for buying and selling horses and horse-related products and services. The Equine.com website features more than $204 million in inventory for sale, and attracts 2.7 million visitors per month. According to Aaron Bromagem, founder and president of Equine.com, the company’s early days were pretty lean.
“In 1995, we set up our first toll free number for orders,” said Bromagem, “but since we had no real office, the phone rang at my Mom’s house. We’ve come a long way since then.”
As a 10th anniversary year bonus, on March 1 Equine.com will begin giving away hundreds of prizes in the “Ten-a-Day Everyday Giveaway.” Ten horse-related prizes will be given away every day on the website, as well as 10 monthly grand prizes. Visitors can enter to win simply by visiting the Equine.com website and clicking on the online promotions link.
In October 2005, Equine.com was acquired by PRIMEDIA, Inc., the No. 1 special-interest magazine publisher in the U.S. Bromagem remains in charge of day-to-day operations, and will assist in upgrading EquiSearch.com and other PRIMEDIA websites.