Rolex Kentucky to be Televised Worldwide

NBC will air a one hour program on the Rolex Kentucky Three Day Event on May 16, marking six straight years of coverage of the event. EuroSport will air coverage to 54 countries on May 6.

April 30, 2009 — The Rolex Kentucky Three-Day Event, which returned to the Kentucky Horse Park in Lexington, KY, April 23-26, is pleased to announce that NBC will broadcast a one-hour program on the CCI**** on Saturday, May 16, at 3:30 p.m. ET. The program was moved from its original May 3 timeslot. This marks the sixth straight year that NBC is airing coverage of the Rolex Kentucky Three-Day Event.

There will also be extensive international television coverage of the event in which the world’s best horses and riders met in Kentucky and vied for their share of $250,000 in prize money and a chance at the $350,000 Rolex Grand Slam of Eventing. EuroSport will air coverage in some 54 countries on May 6 at 7:00 p.m. local time.

Additional European coverage will be provided by CNBC Europe and CNBC Asia, and ESPN STAR Asia also will air a one-hour highlight show, extending the reach worldwide.

“NBC has been a wonderful supporter of equestrian sports and of our event, and we are excited that they once again will make it possible for people across the country to be front-row spectators right from their living rooms,” said Jane Atkinson, Executive Vice President of Equestrian Events, Inc., which produces the Rolex Kentucky Three-Day Event. “Our international broadcasts bring our event to Europe and Asia and give audiences around the world a chance to see how exciting eventing can be.”

The Rolex Kentucky Three-Day Event, part of the HSBC FEI ClassicsT Series, ran a CCI**** and the 12th championship for the United States Equestrian Team Foundation Pinnacle Cup, signifying the zenith in eventing competition in the United States. The event draws over 100,000 spectators.

For more information, visit the Rolex Kentucky website at

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