September 25, 2009 — Tickets to the Alltech FEI World Equestrian Games 2010–the most prestigious, global equestrian championships–are now on sale as the world celebrates the final year prior to the Alltech Games’ arrival in Lexington, Ky.
Ticket prices range from $25 to $150, providing a range of options for spectators. Sales will be facilitated by Ticketmaster through www.ticketmaster.com. Tickets will also be available for purchase at all Ticketmaster outlets. Anyone with special needs may call the Ticketmaster hotline at 1-800-745-3000.
A special celebration was held today in Lexington to commemorate the final year to the Alltech FEI World Equestrian Games. On hand for the celebration were company representatives from Alltech’s Global Animal Health and Nutrition Partnership Program. More than 53 animal health and nutrition companies have united with Alltech in an innovative partnership program that has spread the message of the Alltech Games to all corners of the world, from Nepal to Canada and from Colombia to Russia. Marketing initiatives by these companies include a redesign of their feed bags to include the official Alltech FEI World Equestrian Games logo, and there are presently 110 million feed bags in circulation telling the story of the Games in feed stores and on farms worldwide.
“With offices in 85 countries, we have a strong sense of the global excitement and anticipation for the Alltech FEI World Equestrian Games,” said Dr. Pearse Lyons, president and founder of Alltech. “It is an honor for Alltech to be the first-ever title sponsor of the Games, and we look forward to welcoming the world to Kentucky in a mere 365 days.”
Today also marks the commencement of a 16-day celebration in Kentucky. The Alltech Fortnight Festival was created by Dr. Lyons to build excitement throughout the state for the Alltech FEI World Equestrian Games. The extravaganza will culminate in 14 nights of entertainment for visitors and Kentucky residents to run concurrently with the Alltech Games.
The Alltech FEI World Equestrian Games, to be held September 25-October 10, 2010, are the world championships of the eight disciplines recognized by the F?d?ration Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.