February 15, 2012 — Tractor Supply Company has signed on as a sponsor of A Home For Every Horse on Equine.com, an industry-wide effort to reduce the number of homeless horses in America. The Brentwood, Tenn.-based company joins The Equine Network, the nation’s largest publisher of equine-related content, Purina Mills and The American Horse Council’s Unwanted Horse Coalition in fueling this unique program, which seeks to place, foster and sponsor America’s 170,000 unwanted horses.
Efforts began last month to solicit and post free listings for horses available for placement through nonprofit rescue organizations on Equine.com, the industry’s largest website for buying and selling horses, trailers and farms. Bolstered by sponsorship by Tractor Supply Company, The Equine Network will leverage its connection with more than 1.5 million horse owners each month to promote A Home For Every Horse in its online and print outlets.
“Tractor Supply is in a unique position to positively impact the growing problem of unwanted horses and doing so fits perfectly with our values as a company and our own stewardship initiatives,” John Wendler, SVP of Marketing for Tractor Supply Company. “Our stores and our customers are passionate about all animals. The aid these rescue agencies receive through this partnership will greatly increase their abilities to care for and find homes for these animals.”
“We’re very pleased that Tractor Supply Company, the leading retail farm and ranch store brand in America, has chosen to partner with us in stepping up to help address a problem that concerns everyone across all horse breeds and disciplines,” said Tom Winsor, Equine Network General Manager. “Together, with support from industry leaders like TSC, we can work with the Unwanted Horse Coalition to improve the lives of America’s unwanted horses and reduce the overall homeless horse population.”