Alltech Presents Video of 100-Day WEG Countdown Celebration

Watch the video of the 100-Day Countdown Celebration to the 2010 Alltech FEI World Equestrian Games here.

June 17, 2010 — The Alltech FEI World Equestrian Games commemorated 100 days to the opening ceremonies of the world’s most prestigious equestrian event with a celebration in downtown Lexington, Ky. Global animal health and nutrition leader and title sponsor Alltech produced a live video stream of the festivities today. Recorded video of the broadcast is available below–hit the play button to begin. (Video requires Adobe Flash Player 9 and a broadband connection.)

In celebration of the final countdown, Lexington’s Fifth Third Pavilion at Cheapside Park was transformed into a preview of things to come from September 25-October 10, 2010, when the world championships in eight equestrian sports are contested at the Kentucky Horse Park. Festivities throughout the entire day included “A Taste of the Alltech FEI World Equestrian Games” featuring live music and a culinary preview of the Games. It was complemented by “A Showcase of Destinations” offering a sneak peek at the four major destinations points available to all Alltech FEI World Equestrian Games ticket holders.

The video began with the premiere of “Kentucky Awaits,” a promotional video. It culminated with the announcement of the Alltech Fortnight Festival entertainment line-up for the 16 nights of the Alltech FEI World Equestrian Games.

“Kentucky is ready to welcome the world,” said Dr. Pearse Lyons, president and founder of Alltech. “We hope our friends from Canada to Colombia and from Russia to Nepal will catch a glimpse of the excitement in Lexington now as we move into the double-digit countdown to the Alltech FEI World Equestrian Games’ arrival.”

The Alltech FEI World Equestrian Games 2010T will define a new chapter in the history of the World Equestrian Games as the first time the Games have been held outside of Europe and the first time that all competition events will be held at one location–the 1,200 acre Kentucky Horse Park. The 16-day competition involving more than 800 riding competitors and 800 horses from 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.

Tickets have already been sold to enthusiasts in all 50 U.S. states and 50 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit or call 1-888-934-2010.

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